NATIONAL BESTSELLER

REACHING YOUR GOAL WEIGHT ISN'T THE FINISH LINE

—it’s where the real journey begins.

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It's time to let go of diet mentality and achieve long-term weight stability and freedom around food. Because Maintenance isn't magic—it's a mindset.

New York Times best-selling author Dr. Susan Peirce Thompson, brain and cognitive scientist and founder of Bright Line Eating, teaches you the three identity shifts that will finally keep the weight off for good.

Conventional weight-loss programs, GLP-1s, gastric bypass, and fad diets aren't the magic bullets everyone hoped for. More often than not, people lose some weight, return to old eating patterns, and then promptly regain what they lost. With 85% of people getting off their GLP-1 medications within two years, a more lasting mindset is needed. Why is losing weight—and keeping it off—so difficult?

Dr. Susan Peirce Thompson has the answer: three science-backed identity shifts that will promote lasting change at the deepest level and rewire your relationship with food, dieting, and yourself.

The 3 Simple Shifts that Turn Temporary Weight Loss into Lasting Freedom

1. GET DEVOTED

You are Someone Who Eats This Way. No more bargaining or food chatter. Design your Maintenance plan and embrace it to become Devoted.

2. GET RESOURCED

You are Someone Who Doesn't "Use" Food. No more eating your feelings. Explore your emotional triggers and develop life-changing skills to become Resourced.

3. GET LIBERATED

You are Someone Who has Moved On. No more tinkering with the last few pounds. Find peace, joy, and fulfillment in your new life and become Liberated.

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About the Author

Susan Peirce Thompson, Ph.D.  is The  New York Times bestselling author of Bright Line Eating, The Official Bright Line Eating Cookbook, Rezoom, and On This Bright Day. She is a faculty member in brain and cognitive sciences at the University of Rochester, a keynote speaker, and serves on the board of the Food Addiction Institute. In 2014, she founded Bright Line Eating, a worldwide movement dedicated to helping people achieve Maintenance.

Over 115,000 people from more than 100 countries have taken her courses. She lives in Rochester, NY, with her husband and three kiddos, and you can find her online at BrightLineEating.com or SusanPeirceThompson.com.

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Maintenance isn’t about perfection.
It’s about stability, freedom, and living fully.

Join the 1 MILLION In Maintenance Database

Living in Maintenance means you’ve crossed an important threshold—not just in weight, but in your relationship with food and life itself. Stand up and be counted! Just the very existence of people living in Maintenance is an extraordinary fact worthy of scientific notice. 

How do you know if you're in Maintenance? You’ve had a prior challenge with weight, disordered eating, and/or an addictive relationship with food. Today, your weight has been relatively stable for at least a year, and you’re no longer trying to lose or gain. Your Body Roundness Index (BRI) is below 6.91, placing you outside the highest health-risk category.

More importantly, you are Devoted—steadfast in a self-defined way of eating, daily habits, and support structures that truly work for you. You are Resourced—no longer relying on food as your primary coping mechanism. And you are Liberated—free from constant food and weight struggles, with the mental and emotional space to focus on what matters most in your life.

Maintenance isn’t about perfection. It’s about stability, freedom, and living fully.

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Bright Line Eating Is Changing Lives. 

Our community is full of real people achieving their Bright Transformations. What is a Bright Transformation? It's the world of possibilities that opens up when you are finally free. 

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